Massive open online courses are not currently cannibalizing tuition-based programs at top business schools, according to an enthusiastic report from the University of Pennsylvania. Rather, MOOCs could become a recruiting tool for tapping new pools of potential students.
Business schools that offer MOOCs should also figure out how to charge the many students who sign up for the online courses without intending to complete them, write the authors of the report.
by Steve Kolowich
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http://chronicle.com/blogs/wiredcampus/
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