By Emmanuel Métais March/April 2014
As the number of Asian students enrolling in U.S. and European business programs continues to grow, many business schools are intensifying their marketing and recruitment efforts to capture the attention of this growing demographic. At the same time, however, it's important for educators to rethink the academic product they have to offer these students. Is it adapted to their linguistic, cultural, and educational needs? Does it suit their employment objectives?
At EDHEC Business School in France, where I serve as director of the Global MBA program, we are reviewing our pedagogical approach, course offerings, and student support services to provide our Asian student population with the best management education possible. We want to make sure we prepare them for successful careers, whether they work in New York or London, or back home in Shanghai or Seoul, Tokyo or Delhi. It's a challenging time for business schools, but also one filled with great promise for internationalization and student recruitment.
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